Ford surprised us all. Not a shock and awe rush of new cars. But by thinking like a startup and bringing along a product to make having a car easy and pleasant.
FordPass is the complete concierge suite for the owner and nonowner alike. Things like finding your car, prepaying parking from the app is only a little bit of what it does. In a strange city and need directions to the nearest 'bucks live help will be there and give you turn by turn directions or send it to your cars navigation if it's a Ford product. Oops, forgot to make your car payment? The app can do that too. It's all about making people's lives better.
More on FordPass when I return from Detroit.
Blogged live on an iPhone...blame Siri.
Complete photos from my time at NAIAS courtesy Ford Motor Company can be found in a flickr album.