The press conference was longer than most get, but Ford had a lot of great news. I divided it into 2 videos and 2 posts to better cover what was done and not dilute either the Auto or Mobility side of their business. In short Ford is on a roll and rightfully of their product and growth since the crash of 2007. Monday January 11, 2016 Ford outlined how its going to be transforming itself for growth by changing from an automobile company to an Automobile/Mobility company.
The video is long but it gives you a lot of background on where they are going as an auto maker and why. It describes successes and future trends that are driving what they are doing.
Two important vehicles were introduced to us at NAIAS this week. First up was the new Raptor which was revealed as a concept last year. Second was a significant freshening of the Fusion for 2017,
Fusion introduces for 2017, going on sale late summer 2016. The two models will supplement the existing models and will be a Sport featuring an 325hp twin turbocharged V6 and a range topping model named "Platinum that features real wood trim and ultra premium leather seating, dash and steering wheel.
The Platinum is so beautifully executed it reminds me more of a Lexus, Audi or other luxury brand. Definitely outclasses the top two sellers in the mid-size market by a long shot.
Overall the changes to the Fusion line up are nominal and only a sharp eye is going to find them. The grill shape is sharper and contains a honeycomb mesh design on the Platinum model. It has new headlamps and tail lamps as well. Wheel designs are new and refreshed as well.
Power trains for the base models continue with the 2.OL Ecoboost as an option in the midrange models and standard in the range topping Platinum. Exclusive to Fusion Sport is the twin turbo 2.7l Ecoboost. Transmissions remain the same at this writing.
Press releases and additional footage from Ford after the jump...Press Release on the new Fusion:
FORD UNVEILS SMARTEST, MOST TECHNOLOGY-PACKED FUSION EVER, INCLUDING HYBRID AND PLUG-IN HYBRID VERSIONS OF NEW SEDANShortened video of the new Fusion Sport on the track:
Press release on the new Raptor:
STILL UNMATCHED: ALL-NEW FORD F-150 RAPTOR SUPERCREW IS AMERICA'S FAVORITE HIGH PERFORMANCE OFF-ROAD PICKUP TRUCKMore pics from NAIAS aka the Detroit Auto Show can be found in my flickr album.
As a bit of a disclosure, I was a guest of Ford as a "Digital Influencer" and they paid for my trip to NAIAS. However, the opinions expressed are my own as if anyone could tell me what to say...